April 16, 2012
Literacy Awareness with Cheerios and First Book
I was at the store the other day when I headed down the cereal isle. I immediately noticed that General Mills was selling some Cheerios boxes with books in them. This concept was intriguing since I am used to seeing crummy little toys in cereal boxes (you know, the kind that break after just a few days?) but not something that actually enriches a child's mind. I will just say that my opinion of General Mills was greatly improved just by this simple program.
For those of you not familiar with First Book, you should become acquainted with them. I have worked with First Book on multiple occasions, helping raise money for books to be distributed to kids who live in lower income areas. It is my personal belief that giving a child the ability as well as the passion for reading unlocks a world of possibilities, enabling that child to transform his life for the better.
If you have the chance to support the program and buy some Cheerios boxes with the books in them, I encourage you to do so. Even if you don't like Cheerios or have kids, you can donate the cereal to a food pantry or homeless shelter, and then donate the book to a local school (or even give it to a child you know).